An interactive Power BI dashboard for analyzing BMW’s global sales performance, dealer contributions, and market trends — empowering data-driven decisions in the automotive sector.
📸 Dashboard Preview
🌍 Sales Overview
📊 Model Performance
🏗️ Project Architecture
This project integrates raw sales data with modern analytics tools to generate actionable insights for BMW’s leadership and dealers:
- 🔄 Data Extraction: Import BMW global sales CSV
- 🧹 Data Cleaning (Python/Excel): Handle missing records and preprocess data
- 🗃️ Data Modeling (Power BI): Define relationships between sales, regions, models, and dealers
- 📊 Visualization (Power BI): Create interactive dashboards for KPIs and comparisons
✨ Key Features
- 🚗 Model-wise Sales Breakdown: Track revenue, units sold, and growth per model
- 🌍 Geographic Insights: Map regional and country-level performance
- 🏬 Dealer Analysis: Identify top-performing dealers and market share
- 📈 Time-Series Trends: Monthly and YoY performance tracking
- 🏷️ Profitability Insights: Compare premium vs. standard models
- ⚡ Interactive Filters: Drilldowns by year, region, or model
🛠️ Tech Stack
| Category | Tools & Libraries |
|---|---|
| Data Source | CSV (BMW Global Sales Data) |
| ETL | Excel, Python (Pandas, NumPy) |
| Visualization | Power BI |
| Versioning | GitHub |
| Development | Jupyter Notebook |
📂 Dataset
- Sales Figures: Units sold, revenue, profit margins
- Vehicle Models: X-series, 3-series, i-series, etc.
- Regions: Europe, North America, Asia, Middle East
- Dealership Data: Dealer ID, location, sales performance
- Timeline: Monthly, quarterly, yearly trends
⚙️ Installation & Setup
# 1. Clone the repository
git clone https://github.com/your-username/bmw-sales-analytics.git
# 2. Open BMW_Sales_Data.csv in Power BI or Python for preprocessing
# 3. Connect dataset to Power BI
# 4. Load the .pbix file to view the dashboard
# 5. (Optional) Run Python scripts for exploratory analysis
🎯 Future Enhancements
- 🔮 Predictive Analytics: Forecast model demand
- 🚀 Customer Segmentation: Group customers by preferences
- 🏷️ Marketing ROI Analysis: Link sales to campaigns
- ☁️ Cloud Integration: Real-time pipelines (Azure/AWS)
📄 License
Licensed under the MIT License — see the LICENSE file for details.
👨💻 Author
Faizan — Data Analytics & Power BI Professional
Specialized in SQL, Power BI, Python, and Automotive Data Solutions.
🔥 What’s Next?
How can this BMW Sales Analytics Dashboard help transform sales strategies and boost decision-making at scale?
Contributions and ideas are always welcome! 📧 Email: faizankhanofficial71@gmail.com